How Coupons Work: Behind the Scenes

I absolutely *love* this post by Jenny at Southern Savers about the "Life Cycle" of a coupon. Because she worded it so well and knows the details better than I do, I think it'd be best for you to read it directly from her: http://www.southernsavers.com/2009/01/extreme-couponer-101-coupon-redemption/

One of the "take home" messages I particularly liked is that coupons, when used properly, are a win-win-win situation.

• First, the manufacturer wins by getting you to buy their product. 
• Second, the store wins because they not only get your business, but they are also reimbursed for the full value of the coupon plus $.08 for handling fees (you'll even noticed this mentioned in the fine print on most coupons). 
• Third (and probably the one you care about most), WE win because we can get great deals on products and save some money. 

So, don't feel bad for using coupons! Some people might give you a hard time about it, but they probably don't understand that coupons are mutually beneficial to everyone involved. If you need further proof, the Coupon Information Corporation (CIC) even states on their site:

"The Coupon Information Corporation (CIC), manufacturers, retailers, and the more than 10,000 people employed by the coupon industry want you to use coupons.
Coupons save you money. They help manufacturers and retailers introduce you to new products and reacquaint you with your favorite brands. If used properly, everyone benefits from coupons.
The CIC also encourages smart shoppers to take advantage of every available, legitimate tool to maximize their savings. It’s a win-win situation for everyone when a consumer can purchase a product on sale, use a coupon and obtain even more savings by participating in a rebate/refund program."

One important thing to note is that coupons are beneficial if used properly. In my next post I'll discuss the rules and general etiquette of using coupons, so you can feel confident you're getting good deals the right way!

(FYI: The CIC has also made a list of rules and suggested coupon etiquette. If you'd like to read what they have to say, go here: http://www.couponinformationcenter.com/consideratecouponswebsite.php)